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Ever wondered what it takes to build a thriving business from scratch? Ashley Gillin, the very first employee and now Director of Business Development at Couture Med Spa, pulls back the curtain on an extraordinary 12-year journey that transformed a tiny 10x10 room into a seven-location aesthetics empire.

This conversation captures the essence of entrepreneurial spirit as Ashley shares the earliest days of Couture - working from a cell phone with manual appointment books while pregnant with her first child. She reveals the unwavering vision that has guided the company since day one: making aesthetics affordable for everyone while creating a judgment-free environment where clients feel truly comfortable in their own skin.

What makes this story particularly compelling is how Couture disrupted the medical spa industry. As one of the first to introduce membership models, they faced skepticism from competitors who questioned their pricing strategy. Yet that innovative approach has become their hallmark, attracting clients who regularly express amazement at receiving comprehensive care at accessible prices. Some even fly in from across the country for treatments!

Beyond business insights, this episode touches on something deeply human - the vulnerability people feel when addressing appearance-related concerns. Ashley speaks passionately about creating spaces where clients can share their insecurities without judgment, whether dealing with acne scars, weight management, or other personal struggles. It's this empathetic foundation that has built a loyal community where transformation happens from the inside out.

Whether you're an entrepreneur seeking inspiration, someone curious about aesthetics, or simply love stories of businesses built on genuine care, this episode offers valuable perspective on building something meaningful. Discover how Couture Med Spa continues to expand their unique approach to beauty, confidence, and accessibility.

Ready to experience the Couture difference? Follow us on Instagram or visit CoutureMedSpa.com to learn about our treatments and upcoming events!