Bob Hoffman speaks with us about his long and illustrious career as an ad exec. Now retired, his second and equally successful career as a writer and a speaker has led him to write 5 best-selling books on advertising. Not only he speaks about fascinating subjects but he’s also very funny, with a deadpan sense of humour. My kind of guy.

About the podcast: Single Serves is a podcast where we interview experts on single issues of interest to architects and designers. The thought-provoking ideas shared here are intended to inspire our listeners to become well-rounded entrepreneurs who are the leaders of their field.

Credits: Produced by Révélateur Studio, ©2020