Does your firm have that One Great Image that gets used everywhere? In this episode, we unpack the limitations of relying solely on static images in architectural marketing. Learn why embracing video, diverse visuals, and storytelling can set your firm apart.

Highlights:

• How the way people consume information has changed
• The struggle for differentiation
• Why "perfection" is truly your enemy
• Where single images fall down
• The importance of telling the whole project story
• The need to prioritize image creation and collection

Episode Resources:

Connect with Brian Jones and Patience Jones

• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/