Episode 63: Singleton or No Singleton and Our Most Effective Marketing Channel

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We get a lot of questions about development and about business in general, so today Brad and Pippin are doing a roundup where we answer our listeners’ questions. The questions came in via Twitter, and we try to get to as many as we can. Some of the topics you’ll hear about include:

Singleton vs. no singleton: When and why should they be used? First, a singleton is a structure where a class can have only one instance of it in its memory at one time. Brad and Pippin agree that there is not a right or wrong way that will apply to every scenario, but there are some instances where you clearly will need a singleton or to avoid having a singleton.

Page builders for WordPress 4.5: Are they similar to custom post types for WordPress 2.9? Pippin says he sees the similarity, because currently, page builders are a bit rough, but they’re ready to open the door to the natural progression of development, much as the custom post types did when they were new. Brad also talks about some of the differences.

How well WordPress fits into the larger PHP ecosystem: Brad says that many people who don’t use WordPress see it as still being a CMS or even a blogging platform. Pippin points out that since WordPress powers 30% of the Web, it’s a big part of the PHP ecosystem.

The most effective online marketing methods: Brad has a concrete answer, but Pippin doesn’t, and he explains why it’s so difficult to determine which of his marketing strategies has been the most effective.

Premium vs Freemium: Which is better? Pippin says that neither is a perfect fit for every product, but if he had to choose just one, he’d choose Premium. Brad, on the other hand, prefers Freemium much of the time — but not all of the time. Both explain why they feel the way they do.

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