The conversation explores the parallels between coercive structures in cults and corporate environments, the manipulation and coercion in advertising and PsyOps, and the ethical implications of these practices. It delves into the impact on individuals and the broader societal implications of these dynamics. Vicente discusses with JP the impact of coercive control culture, leadership, power dynamics, and the making of her film 'Empathy Not Included'. Vicente offers hope and a set of tools for protecting one self and knowing patterns of abuse before you enter into them.