As consumers turn toward functional beverages that don't involve alcohol, hemp-infused drinks seem poised to continue their rocket rise. But with growth comes challenges, not to mention regulatory headaches as legislators at the state and federal level grapple with this new industry. We attended the 2nd ever Hemp Beverage Expo in Atlanta to understand what's happening in the industry. Is the future of the category at the micro-dose level, or should brands scale up? What is the price tolerance for consumers? And how do you build a brand for the long-term?

Interviewed for this episode:

Angus Rittenburg, WYNK

Jared Emerling, Float House

Also mentioned/included:

BDSA (analytics for the cannabis industry)

Plift

Kick Fizz

Go Brewing (U.S. of N/A episode w/Joe Chura)

Easy Man

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