Kevin talks about the new Bud Light sponsorship of the LCS and why he thinks it's smart for developers and leagues to partner with alcohol and gambling sponsors despite some cries to (probably) protect the kids and why Riot's partnerships lead is terribly wrong when he says that people like to "sip" Bud Light. Chug maybe? Definitely not sip. Then Kevin answers a follow up listener question about digital goods benefiting local market teams.