In this episode of Sipping Success, host Casey Haakinson sits down with Scott Rickett, President and CEO of Bella Petite Beverages, a trailblazer in the creation of non-alcoholic, low-carb, low-calorie, and low-sugar alternatives to traditional beverages. Leveraging advanced technology and nanotechnology-infused hemp-derived CBD without THC, Bella Petite offers the natural antioxidants of wine coupled with the wellness benefits of the world’s finest CBD. 

Key Topics Discussed:

1:00 Min: From a vibrant career in the entertainment industry to pioneering in the non-alcoholic beverage space, Rickett shares his multifaceted journey and the inspiration behind Bella Petite Beverages.

5:00 Min: The process of dealcoholized wine while retaining its rich flavors and textures, and the groundbreaking use of nanotechnology for CBD infusion, are explored in depth. Rickett outlines the challenges of removing alcohol without compromising on taste and the advantages of nanotechnology in enhancing bioavailability and the consumer experience.

8:00 Min: Rickett discusses the hurdles of marketing CBD-infused products due to regulatory restrictions and the creative strategies employed to overcome these obstacles, including digital marketing and influencer partnerships.

Conclusion:

This episode offers a deep dive into the world of non-alcoholic and CBD-infused beverages, highlighting the creativity, scientific innovation, and entrepreneurial spirit driving Bella Petite Beverages. Scott Rickett's journey from music to beverage innovation underscores the limitless possibilities when passion meets purpose, offering inspiration to listeners at every stage of their professional journey.

Links - Mushroommedia 

https://www.linkedin.com/company/mushroom-media-marketing/

https://www.mushroommedia.io/

https://www.instagram.com/mushroommedia.io/

Links - Bella Petite Beverages

https://bellapetitebeverages.com/

https://www.instagram.com/bellapetitebeverages/