This episode goes a bit deeper.

Not in a dramatic way. Not in a “let’s be profound” way. But in the way that happens when you slow down, sit with people you trust, and talk honestly about why certain things matter.

In Part 2 of this Sir Jacobs mini-series, I’m joined by Mitch and his mum Crystal. And what unfolds is one of those conversations that starts with product, but very quickly becomes about life, values, courage, and the choices we make along the way.

It’s about what we allow into our homes.

• What we put on our skin.
• What we light at the end of the day.
• And what those small choices say about who we are and how we want to live.

This is not a glossy brand story.

It’s a real conversation about craft, care, and building something that actually means something.

What we talk about in this episode

• How Sir Jacobs started as a passion project and a bit of a risk, long before it became a brand others wanted to be part of
• Why handmade really matters, and why not everything deserves to make it out of the studio
• The discipline of doing things properly, even when nobody is watching
• How scent becomes part of your life without you even realising it
• The idea of ritual, from lighting a candle at the end of the day to creating a feeling when someone walks through your door
• What legacy really looks like when you strip away the noise
• Why choosing your vessel and choosing your fragrance is about identity, not interiors
• Sustainability as a way of working, not a marketing line

Moments that really landed for me

There are a few moments in this episode that stayed with me.

Crystal describing her first Sir Jacobs piece as something solid and grounding, almost like it had always existed.

The attention given to the base of a ceramic vessel, even though most people will never look at it.

The honesty about smashing pieces that are not right, even when that hurts financially.

Mitch talking about the courage it took to step away from safe options and back something uncertain.

And the quiet realisation that Sir Jacobs is not just something you buy, it becomes something you live with.

What this episode is really about

This conversation is about integrity.

About not cutting corners.

• About caring deeply.
• About choosing to do things slowly and properly in a world that rewards speed and shortcuts.

It’s also about pride.

• Pride in craft.
• Pride in where things are made.
• Pride in creating something that feels considered and respectful.

And if I’m honest, it’s also about noticing how rare that is.

One line that sums it up

“When you build something with care and intention, people feel it. They might not be able to explain why, but they know.”

That’s what stayed with me.

My final thought

This episode is a reminder to pause and notice what’s around you.

Not just what looks good.

• But what feels right.
• What lasts.
• What carries meaning.

Because the things we surround ourselves with shape our days more than we realise.

Visit Sir Jacobs and use code LAUNCHUK20 for 20% Discount

🌍 www.sirjacobs.co.uk

Find and connect with Ben

https://www.linkedin.com/in/ben-colling-3b251133a/

Follow Sir Jacobs

https://www.instagram.com/sirjacobs_com/

https://www.tiktok.com/@sirjacobs.com?lang=en

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