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Sir John Hegarty, creative founder of global advertising agency BBH, is the latest guest on Movidiam Creative Leaders Podcast. He debates with us about what he sees as industry misconceptions - the importance of data, the failings of incorporated agencies, the potential threat of AI - and reveals his predictions for the future at the launch of his new venture, The Garage.
By MovidiamSir John Hegarty, creative founder of global advertising agency BBH, is the latest guest on Movidiam Creative Leaders Podcast. He debates with us about what he sees as industry misconceptions - the importance of data, the failings of incorporated agencies, the potential threat of AI - and reveals his predictions for the future at the launch of his new venture, The Garage.