One of the greatest minds in the world of advertising is on the show to explain how we can recapture our creative essence and make the business of marketing the sexy, inspiring innovative, funny, thought-provoking, engaging and compelling business that attracted us to it in the first place.

He also explains how great creative is better for the planet.

Importantly, he's also here to tell us how we can all join his masterclass called 'The Business of Creativity'. The link to sign up is in the show notes for this show at www.thefuelpodcast.com.

And why you don’t put a tow bar on a Ferrari..

Learn more about your ad choices. Visit megaphone.fm/adchoices