The Quantum Drift

Siri’s Midlife Crisis: Big Tech Scrambles for AI Power


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It’s tech’s version of musical chairs, and we, Robert and Haley, are here to call the moves. Apple’s once-mighty Siri is now that awkward guest at the AI party—outdated, underpowered, and desperately in need of a reboot. So who’s gonna lend Siri some brainpower: OpenAI’s ChatGPT or Anthropic’s Claude?

This week, we dive into the high-stakes game the tech giants are playing with foundation models. Google’s building its own. Microsoft’s tied (tenuously) to OpenAI. Meta’s got Llama... maybe. Amazon’s mixing and matching. And Apple? Apple’s got decisions to make—and fast.

In this episode:

  • Why Siri fell behind and how Apple might fix it
  • Inside the messy, shifting alliances of Big Tech and AI labs
  • What happens when the AI music stops—and someone’s left without a model

We also touch on the fierce battle for AI talent, the power plays behind the scenes, and why this AI gold rush might end with a few winners—and a lot of losers. Think Silicon Valley chess match with neural nets.

Grab your headphones and take a seat—before the music stops.

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The Quantum DriftBy Robert Loft and Haley Hanson