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Sitting Down with the Man Himself: John Koumbis of JKJ
In this episode of Controlled Burn, Shane and Brandon sit down with the man, the myth, the legend — John Koumbis of JKJ Processing.
From freeze-dried bananas to the infused beef jerky story, John walks us through how he went from a steel‑walled vape shop dispensary to building one of the most recognizable edible brands in Oklahoma. We talk edible inconsistency in the early days, betting $7,000 on a freeze dryer, and why sometimes the best business move is simply showing up in person.
The conversation dives into brand building, sales philosophy, dealing with industry hate, staying authentic, and why putting your face on the bag might actually be the smartest marketing decision you can make.
🌐: OKCTL.com
🔗: https://linktr.ee/okctl
View all episodes
By Controlled BurnIn this episode of Controlled Burn, Shane and Brandon sit down with the man, the myth, the legend — John Koumbis of JKJ Processing.
From freeze-dried bananas to the infused beef jerky story, John walks us through how he went from a steel‑walled vape shop dispensary to building one of the most recognizable edible brands in Oklahoma. We talk edible inconsistency in the early days, betting $7,000 on a freeze dryer, and why sometimes the best business move is simply showing up in person.
The conversation dives into brand building, sales philosophy, dealing with industry hate, staying authentic, and why putting your face on the bag might actually be the smartest marketing decision you can make.
🌐: OKCTL.com
🔗: https://linktr.ee/okctl