Each one of us has come across an 'About' page on the internet that we instantly connected with, feeling as if we found a kindred spirit. This moment of authenticity is something that we all aspire to create.

In this episode, I'll be sharing how you can achieve this by being sincere and vulnerable. I'll discuss how a well-thought-out narrative can draw your audience closer and turn them into loyal customers. I'll reveal the secret to maintaining professional conciseness while still retaining the essence of who you are, crafting content that's not only about selling but telling the unique story that only you can tell.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.