Branding is not a magic fix. It’s an amplifier.

If your business is aligned and grounded, branding will help you grow it. But if the foundation is shaky, inconsistent, or built on panic… a prettier website won’t save anything. It’ll just amplify the chaos.

Today, we’re breaking down the difference between branding from desperation and branding from abundance — what each one looks like, how to tell which stage you’re in, and what to focus on before you invest in a rebrand.

Because the best time to rebrand isn’t when you’re scrambling to make something work… it’s when you’re ready to amplify what already is.

👉 In This Episode, You’ll Learn:

• The difference between desperation-driven branding and abundance-driven branding
• Why branding can’t create clarity (it can only express it)
• How desperation energy shows up inside design projects
• What to focus on first if you’re not ready to rebrand
• Signs you’re in a strong place to invest in strategy and design
• Why branding works best when it’s proactive (not reactive)

🎧 Tune in for real talk about the timing, mindset, and foundations that make branding actually work, and how to know what your next move should be.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

Brand strategy doesn’t just help your designer. It impacts everyone you hire in your business. 

In this compilation episode of the Six Figure Brand® podcast, I asked Liz Strong (OBM for creatives), Samantha Burmeister (copywriter), Brittany Herzberg (SEO expert), Kira Goff (brand photographer), Megan Phillips (Instagram strategist), and Heather Aaron (Meta ads strategist) one core question: How does brand strategy help you do your job better?

From systems and client experience to copy, SEO, photo shoots, social media, and paid ads, you’ll hear exactly how a clear brand foundation becomes the playbook your whole team can work from.

👉 In This Episode, You’ll Learn:

• Why brand strategy acts like a “manual” or roadmap for every decision your OBM or VA makes behind the scenes
• How a clear mission, messaging, and ideal client make your copywriter’s job easier (and your website and sales pages more effective)
• The reason SEO strategists refuse to move forward without clarity on who you serve and what you want to be known for
• How brand photographers use your values, voice, and differentiator to plan intentional, strategic brand shoots (not just “cute headshots”)
• Why social media managers and Instagram strategists can’t create cohesive content if your brand foundations are fuzzy
• How poor brand strategy makes paid ads more expensive and less effective — and why ads simply amplify whatever foundation you already have
• The common thread all six experts see when clients have vs. haven’t invested in brand strategy (and how that impacts your results, timeline, and ROI)

🎧 Tune in for a behind-the-scenes look at how a strong brand strategy makes every contractor on your team more effective, and why it’s the first investment to make before you hire copy, SEO, social media, photography, or ads support.

🔗 Links & Resources:
➡️ Liz's Website & Instagram
➡️ Sam's Website & Instagram
➡️ Brittany's Website & Instagram
➡️ Kira's Website & Instagram
➡️ Megan's Website & Instagram
➡️ Heather's Website & Instagram
➡️ Morgan's Website & Instagram

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

If you’ve ever wondered how the heck you’re supposed to choose a business coach  or if business coaching is even worth the investment, this episode is for you.

I’m joined by my longtime coach and friend, Eryn Morgan. Eryn is a business coach for brand, web, and graphic designers. We’re pulling back the curtain on the coaching industry, talking honestly about red flags, what actually matters when you’re investing in support, and how to find a coach who can help you grow a sustainable online business, not just sell you a shiny but empty promise.

We also get into Eryn’s own story: burning out, stepping back from her business, moving across the country, coming back to coaching in a more aligned way, and the behind-the-scenes of her “forever brand” that I got to design.

👉 In This Episode, You’ll Learn:

• What to look for (and what to avoid) when hiring a business coach
• The difference between true business coaching and glorified life coaching
• Why your coach doesn’t have to be a designer but does need business experience
• How Eryn helped me refine my offers, pricing, and confidence as a CEO
• BTS of Eryn's big business pivot, burnout, and moving to Florida
• How we approached her rebrand to support her new direction and niche
• Why people-first strategy and relationships will always outlast trends
• What Eryn’s new mastermind for designers actually includes (and who it’s for)

🎧 Tune in for a candid, unfiltered conversation about business coaching, making big pivots, and building a design business that actually works for your life, not the other way around.

🔗 Links & Resources:
➡️ Eryn's Website
➡️ Connect with Eryn on LinkedIn
➡️ Learn About the Creative Autonomy Mastermind
➡️ Follow Morgan on Instagram @spechtand.co

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

At some point in your online business, you’re going to run into a client situation that… just doesn’t work.

Maybe you need to fire a client. Maybe a client fires you. Or maybe you both realize it’s not a fit and decide to walk away.

None of those moments feel good, but they also don’t mean you’re bad at what you do or that your business is failing. They’re often where your strongest lessons around boundaries, ideal clients, and client experience are forged.

In this episode, I’m sharing three real stories from my own business:

• The first time I had to fire a client
• The time a client fired me
• And the project where we mutually agreed to part ways

I’ll walk you through what actually happened, the red flags I missed, what I’d do differently now, and how each situation helped me tighten my process, clarify my ideal client, and hold firmer, kinder boundaries in my business.

👉 In This Episode, You’ll Learn:

• How to know when it’s time to fire a client (and why it’s sometimes the kindest option)
• What to do when you’re the one getting fired as a service provider
• Red flags to watch for with difficult or misaligned clients
• How contracts, communication, and expectations can make or break a project
• Why boundaries make you a better business owner
• How to turn client breakups into data that strengthens your brand and process

🎧 Tune in if you’ve ever thought, “Is it just me, or is everyone else having way easier client experiences?” Spoiler: it’s not just you, and you’re not alone.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

We’ve all wanted fast results. It’s human nature. And the online business world doesn’t make it any easier, with endless promises of six-figure launches and overnight success stories. But here’s the truth: when you build your business for speed instead of stability, it eventually breaks.

In this episode, I’m sharing why the ability to delay gratification might just be your biggest business advantage. From the classic Marshmallow Experiment to lessons from brands like Apple and Nike, we’ll unpack what it really takes to build a business that lasts, and why playing the long game pays off in both profit and peace of mind.

You’ll walk away with practical ways to reframe your expectations, strengthen your strategy, and create a business that grows sustainably (not stressfully).

👉 In This Episode, You’ll Learn:

• Why chasing quick wins can sabotage long-term success
• How the Marshmallow Experiment applies to entrepreneurship
• Real data showing why long-term thinkers outperform short-term chasers
• How to balance short-term validation with long-term vision
• Five mindset shifts to help you stay patient, consistent, and strategic

🎧 Tune in if you’ve ever felt “behind” in your business. This episode will remind you that slow growth is still growth.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

Branding isn’t just your logo or your color palette. It’s the entire experience someone has with your business. From visuals and messaging to positioning and client experience, every piece of your brand should work together to drive your business goals forward.

In this episode, I’m breaking down exactly how a strategic brand can make you more money... with data to back it up. A Forbes study found that consistent branding across platforms can increase revenue by up to 23%, and I’ve seen those results firsthand with my own clients.

We’ll talk through four ways that strong brand strategy directly impacts your bottom line, how to measure your ROI even when it’s not obvious, and why your brand should be working just as hard as you are to grow your business.

👉 In This Episode, You’ll Learn:

• How strategic branding helps you attract more of the right clients 
• Why your brand’s look and feel influence your perceived value and pricing power
• The difference between just “posting more” and marketing with strategy that actually works
• How brand consistency and recognition lead to more referrals and repeat clients
• What metrics to track to measure the ROI of your brand over time

🎧 Tune in if you're ready to dial your revenue up a notch and finally make your brand work for your business.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

Search for Episode 07: How To Use Client Feedback To Improve Your Online Business and Episode 29: How Brand Strategy Can Help Decision Fatigue for Online Business Owners in your favorite podcast player! 

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

Creativity isn’t always the flex you think it is.

In this episode, I’m sharing the backstory of how I went from an “almost-art-student” who didn’t get into her dream design program to a brand strategist who now builds creative, strategic, profitable brands for online business owners.

We’re unpacking the difference between art and design, why “being more creative” doesn’t always make you a better designer, and what actually makes branding work.

If you’ve ever wondered why your “pretty” brand or website isn’t converting or what separates a good designer from a strategic one, this conversation will change how you think about creativity in business.

👉 In This Episode, You’ll Learn:

• The key difference between art and design (and why it matters for your brand)
• Why design is data-informed creativity, not just self-expression
• How great design blends strategy, psychology, and marketing to drive results
• What questions to ask when hiring a brand designer so you choose the right one
• How to build a brand that’s timeless, strategic, and aligned with your goals

🎧 Tune in if you’re tired of “trendy” design advice and want a brand that actually works for your business... not one that just looks good on Instagram.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

Inflation is real, and it’s hitting our businesses from every angle: software, team, taxes, supplies. If costs rise 4–7%+ year over year but your rates stay flat, something’s got to give... and it's usually your profit, your sanity, or your client experience.

Raising your prices as an online business owner is necessary and good, when you do it the right way. 

In this episode, I'm unpacking what we can learn from recent price hikes across the online business world (Canva, Honeybook, Kit, and Kajabi) including what landed, what backfired, and how to roll out a respectful, strategic increase that maintains trust with your clients.

👉 In This Episode, You’ll Learn:

• Why neglecting to increase your prices leads to burnout, overbooking, and resentment
• What companies like Canva, Honeybook, Kit, and Kajabi got right and wrong when rolling out their recent price increase
• The five keys to a non-sleazy, client-centered price increase
• How to decide if it’s time to raise your prices

🎧 Tune in if you’re weighing a price increase and want examples, tips, and a clear framework to do it with integrity.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

Military spouse business owners, this one’s for you.

If you’ve ever tried to keep your business running while your entire life is packed into boxes during a PCS, you already know it’s not easy. Yes, having an online business is incredibly portable (and that’s a huge blessing when you have to relocate often), but that doesn’t mean it’s simple.

From disrupted routines and lost childcare to staying visible in your business while you’re still figuring out where the grocery store is, moving as a military spouse comes with its own set of challenges. In this episode, I’m sharing a real behind-the-scenes look at our most recent PCS, the systems and prep that made it smoother, and how I’m learning to show up with more grace when life feels chaotic.

👉 In This Episode, You’ll Learn:

• What a PCS is (in plain English) and why online business is a massive blessing for military spouses
• The real challenges: disrupted routines, lost childcare/community, and the push–pull of wanting momentum and needing a pause
• Five things to prep as soon as you know you’re moving:
• How to protect your capacity before, during, and after the move 
• Mindset shifts for the emotional side of things and the one practice that's kept me grounded through all of the chaos

🎧 Tune in if you’re a fellow military spouse (or anyone who moves a lot) and want a realistic game plan to keep your business warm without burning yourself out.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

Automations are more than just a way to "save time and make more sales". When used right, they help us create a client experience that feels personal even at scale. 

In this episode, tech expert and Kajabi specialist Nadiia Solo shares her journey from blackjack dealer to online business pro, and breaks down exactly how to use Kajabi and Zapier to streamline your marketing, onboarding, and offers without drowning in busywork.

👉 In This Episode, You’ll Learn:

• How Nadiia went from the casino floor to running a tech-forward online business and the mindset shifts that made it possible
• Why automations are so vital to not only save you time, but create a top-tier customer experience
• Why Kajabi is the best true all-in-one platform for your online business
• Why you need to be "over segmenting" your audience
• How to decide if Kajabi is right for you
• How to use Zapier to connect all of the tools you use in your business
• The one Zap every business owner needs

🎧 Tune in if you want your business to run smoother, your marketing to feel more personalized, and your tech to finally work for you.

🔗 Links & Resources:

➡️ Nadiia's YouTube Channel
➡️ Thinkific vs. Kajabi
➡️ Sign up for Kajabi & Get Extra Bonuses
➡️ Join Nadiia's Kajabi Thrive Club
➡️ Book a VIP Call with Nadiia
➡️ Sign Up for Zapier

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD