The programs you offer your clients encapsulate the promises you make. If you make weak promises and don't provide much value, don't expect a strong business. But if you can make strong promises and deliver, then that's what a great company is all about. Having the right programs designed around the right factors are what allow you to make those promises. But there's a very specific way to do it. Listen to this show to get my formula on how we do it in my business.

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