A discussion based on a book called “Contagious” by Jonah Berger, published in 2013.

A quick summary of the topics covered in the book and what I will talk about:

Social currency - does it make me look good?

Triggers - how are you reminded of the product?

Emotion - strong emotions = sharing

Public - what is everyone else doing?

Practical value - is it actually helpful?

Stories - is my idea/ product a relevant part of a cool story?