Welcome back to Pod O'Clock! We’re diving deep into the art of sustainable, high-impact podcasting with two masters of the craft: Debbie Lundberg and Barb Zant, the co-hosts of The Business Of Life Master Class Podcast (TBOL).

Debbie and Barb have achieved what many dream of: a dynamic show that’s thrived for six seasons and over 250 episodes, all while keeping every single episode concise, powerful, and 25 minutes or less! This conversation is a goldmine of veteran insight, showing you how efficiency can drive massive growth.

In this episode, you will learn the blueprint for their success, including:

• The Power of Constraint: How the less than 25-minute format and its unique "Podcast 4" question structure force excellence and drive listener retention.
• Lessons from Six Seasons: Their most valuable takeaways, how their show has evolved, and the "kindly direct" advice they have for new and established podcasters.
• Strategic Launch & Growth: What critical elements must be in place before you launch to ensure sustainable success, and how to identify your unique positioning in a crowded audio landscape.
• Media Veteran's Edge: Barb Zant, a 25-year media strategist, reveals the specific promotional channels that deliver the best ROI for audience growth and the common marketing mistakes that waste podcasters' time and resources.
• Future-Proofing Your Show: Their expert perspectives on how podcast monetization and the integration with other media platforms are changing, creating new opportunities for creators today.

If you are looking to build a podcast that lasts, grows consistently, and respects your listeners' time, this episode delivers the proven strategies from the hosts who walk the walk.

In case you missed the last show, Vincent A. Lanci discussed the most overlooked part of the podcast process. See you next time, right here, on Pod O'Clock.

Remember to subscribe for the next step in the process and more interviews with expert guests.

Podcast Resources:

• To start podcasting today, head to www.ComingAlivePodcastProduction.com.
• Order your copy of the I Want to Start a Podcast: Official Podcast Launch Workbook here.

Music Credits: Copyright Free Music from Adventure by MusicbyAden.
For all inquiries, email Danica at [email protected]