optYOUmize

Six Unconventional Email Marketing Tips That Can Multiply Your Results


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Summary

Email marketing is a cost-effective way to market to your audience. There are two main ways to use email marketing: promoting your own products and promoting affiliate products. Conventional email marketing advice may not always work, so it's important to find what works best for your own list and prospects. Here are six unconventional email marketing tips: 1) Use plain text emails for higher open and click rates. 2) Use selective capitals in subject lines to make them stand out. 3) Keep the email body short and curiosity-oriented. 4) Use a clear and obvious pitch instead of warming up with content. 5) Mail your list every day or even more frequently to stay top of mind. 6) Reuse winning emails to maximize results. Test and adapt your approach to find what works best for your business and list.

Takeaways

  • Email marketing is a cost-effective way to market to your audience.
  • There are two main ways to use email marketing: promoting your own products and promoting affiliate products.
  • Conventional email marketing advice may not always work, so it's important to find what works best for your own list and prospects.
  • Unconventional email marketing tips include using plain text emails, selective capitals in subject lines, keeping the email body short and curiosity-oriented, using a clear and obvious pitch, mailing your list every day or more frequently, and reusing winning emails.
  • Test and adapt your approach to find what works best for your business and list.

Chapters

00:00 Introduction to Email Marketing

05:00 Using Plain Text Emails

08:09 Making Subject Lines Stand Out

10:57 Keeping Email Bodies Short

14:50 The Power of a Clear and Obvious Pitch

19:39 Maximizing Results with Reused Emails

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optYOUmizeBy Brett Ingram