MIke Lewis opens the podcast with a discussion of WWE and how scripted sports can serve as a case study in sports marketing. Then conversation between Mike and co-host Doug Battle turns to this week's NBA headlines. Mike and Doug observe Luka Doncic's place among the NBA's elite amidst his historic playoff debut before predicting what's next for the recently eliminated Philadelphia 76ers.

In a brief segment toward the end of the episode, Mike and Doug discuss how a saturated sports season has limited hype for the NFL's rapidly approaching season before briefly previewing the upcoming Fanalytics Speaker Series.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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