Podcasting for Small and Local Business

Sizzling and Smoke Don't Always Mean Fire!


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Christy continues to refine her sampling strategy.  She is working hard to stick to her objectives with samples.  The goal is to have a profitable business and that can only be accomplished when the samples convert to sales.  Cryopop has some work to do to educate customer about the product and also overcome some very entrenched assumptions about sizzling and smoke!

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Podcasting for Small and Local BusinessBy Christy Haussler

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