National Pork Board helps producers protect their freedom to operate during these difficult times by continuing to focus on its research, education and promotion mandate. Now, more than ever, NPB’s work is to drive domestic and international market demand, to better understand and overcome the barriers that prevent demand growth.

Joining us on this episode to share domestic market growth strategies are Dr. David Newman, Senior Vice President of Market Growth for the National Pork Board, and Gene Noem, National Pork Board’s past president and a producer from Iowa.

This podcast is funded by America’s Pig Farmers through the Pork Checkoff. Stay updated by signing up for the email at porkcheckoff.org/email.