This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question: 

I believe that the way I go about setting up google ads using SKAGs for an E-commerce store may be a bit old school. Do you guys have some advice on the best way to advertise products to B2B customers that will "in theory" drive the most conversions? 
    
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