
Sign up to save your podcasts
Or


Kathleen is a CMO who was first introduced to One Mind through a trusted VC referral, not a cold pitch. What started as a novelty demo featuring digital Deepak Chopra took two years to become a signed contract, as the tech matured, use cases sharpened, and the One Mind team methodically built trust across her entire buying committee. The deal was tens of thousands of dollars, and she signed before her team was even ready to implement.
In this episode, Kathleen walks us through:
If you sell early-stage AI tools or anything that requires a long internal buy-in process, this one's for you.
Guest: Kathleen, CMO Hosts: Jen Allen-Knuth & Drew Giovannoli
More research at buyertruths.com
We Surveyed 172 Buyers. Now Let Us Help You Win Yours. Research to understand them. Training to close them.
Drew Giovannoli | Buried Wins 1:1 buyer interviews that learn from recent wins, lost prospects, and your competitors' customers who never considered you. → buriedwins.com
Jen Allen-Knuth | DemandJen Train your sales team to sell the way buyers buy. Workshops and coaching grounded in data. → demandjen.com
By Drew Giovannoli & Jen Allen-KnuthKathleen is a CMO who was first introduced to One Mind through a trusted VC referral, not a cold pitch. What started as a novelty demo featuring digital Deepak Chopra took two years to become a signed contract, as the tech matured, use cases sharpened, and the One Mind team methodically built trust across her entire buying committee. The deal was tens of thousands of dollars, and she signed before her team was even ready to implement.
In this episode, Kathleen walks us through:
If you sell early-stage AI tools or anything that requires a long internal buy-in process, this one's for you.
Guest: Kathleen, CMO Hosts: Jen Allen-Knuth & Drew Giovannoli
More research at buyertruths.com
We Surveyed 172 Buyers. Now Let Us Help You Win Yours. Research to understand them. Training to close them.
Drew Giovannoli | Buried Wins 1:1 buyer interviews that learn from recent wins, lost prospects, and your competitors' customers who never considered you. → buriedwins.com
Jen Allen-Knuth | DemandJen Train your sales team to sell the way buyers buy. Workshops and coaching grounded in data. → demandjen.com