Buyer Truths

Skeptic to Signed: How an AI Sales Tool Finally Won Over a CMO


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Kathleen is a CMO who was first introduced to One Mind through a trusted VC referral, not a cold pitch. What started as a novelty demo featuring digital Deepak Chopra took two years to become a signed contract, as the tech matured, use cases sharpened, and the One Mind team methodically built trust across her entire buying committee. The deal was tens of thousands of dollars, and she signed before her team was even ready to implement.

In this episode, Kathleen walks us through:

  • The exact demo moment that shifted "this is cool" to "this is a real business case"
  • What One Mind did to multithread around her as a champion and why she had to step back to let it work
  • How a glitchy live demo at their annual conference delayed the deal by four to five months
  • Why she signed a contract with a five-month delayed start date and what built enough trust to make that feel safe

If you sell early-stage AI tools or anything that requires a long internal buy-in process, this one's for you.

Guest: Kathleen, CMO Hosts: Jen Allen-Knuth & Drew Giovannoli

More research at buyertruths.com

We Surveyed 172 Buyers. Now Let Us Help You Win Yours. Research to understand them. Training to close them.

Drew Giovannoli | Buried Wins 1:1 buyer interviews that learn from recent wins, lost prospects, and your competitors' customers who never considered you. → buriedwins.com

Jen Allen-Knuth | DemandJen Train your sales team to sell the way buyers buy. Workshops and coaching grounded in data. → demandjen.com

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Buyer TruthsBy Drew Giovannoli & Jen Allen-Knuth