12.03.2013 - By Skepticality - The Official Podcast of Skeptic Magazine
With the shopping season upon us, Derek decided to sit down and talk with someone who knows a bit about how to sway people using the power of marketing. neuroscientist, Dr. Peter Steidl, has been an adviser to the World Health Organization, represented Australia at the European Center for Social Science Research, and is an author and working professional in the world of Neuromarketing. Just how much power, or sway, can marketing really have on the spending habits of people?