Sketchy Ideas

Sketchy Ideas 81: Choice Engineering

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Sketchy Ideas Episode 81 Show Notes

:10  Intro

  • Topic: Choice engineering
  • Sponsors
  • United performing arts fund
    • www.upaf.org
    • Cream City Marketing
      • www.creamcitymarketing.com/
      • Spearity
        • www.Spearity.com
        • Welcoming Brad back

          • 5:00 Brad do you story about choices

          • Where Brad was last week
            • Crypto conference in Texas
            • Choice matrix
            • Where do you start?
              • Is this doable?
                • Yes or no
                • Smokey the Bear - fire fighting, problem solving,
                  • Fire prevention..only you can prevent fires
                  • Must have a process
                    • Michael at Spearity can help :)
                    • Eeny, meeny, miny, moe
                    • Usually yes or no

                      • 10: 00 choose the outcome to really what you want

                      • Card magic tricks
                        • Its a perception of choice
                        • Placement of choices
                          • Dropdown list
                          • Featured item
                          • appetizers

                            • 15:00 Parenting with love and logic

                            • Giving choices as the parent or choices
                              • Never provide an option that you cant carry out
                              • Leaders have often known the shortest path

                                • 20:00 People don’t do complex things

                                • People dont want to work

                                  • 22:00 Robert Frost

                                  • He was right
                                    • I took the road less traveled
                                    • Kid president

                                      • 25:00 smoke and ears / snake oil salesman

                                      30:00 Wrap-Up

                                      • Micky and minie not built over night
                                        • Just like businesses
                                        • Send questions to [email protected]
                                          • ...more
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