Sketchy Ideas

Sketchy Ideas Episode 42: A Real World Case with Katy Corey

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1:27 Intro

  • Intro/Opening remarks
  • The topic is: Nonprofit real-world example with Katy Corey

    • 2:14 Sponsors

    • SPEARity (SPEARity.com)
    • Cream City Marketing (creamcitymarketing.com)

      • 4:09 Guest Introduction

      • Katy Corey
      • Director of Development for the United Performing Arts Fund (UPAF)
      • “I think a healthy dose of skepticism is a good thing” -M

        • 5:15 Katy’s thoughts on nonprofits running like a business

        • Appreciated the focus on the 3 customers of a nonprofit (often overlooked)
          • Funder
          • Board/Leadership
          • Volunteer/Staff
          • UPAF is focusing on rebuilding their governance structure
            • Making sure to care for volunteers, board, committees
            • True partnership on all levels
            • Building a better relationship with donors
              • “It's not so much a transaction as it is a relationship” -KC
              • Looking for the reason WHY people donate to the arts
                • Which will eventually lead to long term donors + profit

                  • 7:00 Katy’s background

                  • Served as a volunteer in the Peace Corps
                  • Wanted to have a purpose
                  • Worked with development initiatives along with volunteer support
                  • Some volunteers become some of the biggest funders
                  • Wasn't impressed with some organizations and lack of money transparency and what it was being used for
                    • Nonprofits need to be transparent and not take advantage of donors
                    • Her way into UPAF
                      • Started in marketing but wasn’t a good marketer
                      • Wanted to get back to working with people (nonprofit world for her)
                      • Joined UPAF in May 2019 as their Director of Development and Leadership
                        • Works with Leadership Donors, Foundations, and planned initiatives

                          • 11:09 What does UPAF do?

                          • Been around for 5+ decades in south eastern WI
                          • Work to power and fund 14 committees - including theater, ballet
                          • Bringing in money to keep these organizations running
                          • Allocate funds yearly

                            • 13:33 How are funds allocated?

                            • Strong leadership board, financial committee, executive committee, and internal team studying the allocation process
                            • Groups need to submit applications annually
                            • Making sure groups are responsible with their funds each year
                            • UPAF has a 4 star charity navigator

                              • 15:24 Importance of Charity Navigator Score

                              • Recognises nonprofits for being responsible with how they allocate/use funds
                              • Adds a level of credibility and validation
                              • “The best nonprofits are mission driven, but they have process, methodology, and systems to back them up” -B
                              • “I can fall in love with any mission, but I want to know those dollars are being funneled the right way” -KC

                                • Full Show Notes Here 

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