Sketchy Ideas

Sketchy Ideas Episode 48: The App Made Me Do It

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1:18 Intro

  • Intro/Opening remarks
  • The topic is:  The App Made Me Do It

    • 2:05 Sponsors

    • SPEARity (SPEARity.com)
    • Cream City Marketing (creamcitymarketing.com)

      • 3:30 Brad gives overview of last week

      • Using a calendar to keep your priorities straight
      • Hyping up Michael’s use of SPEARity’s software to help organize quarterly goals

        • 7:00 Michael dives in

        • Start on paper, add in software, reach success
        • 4 C’s refresh
          • Customer acquisition
          • Cash Flow
          • Customer retention
          • Company growth
          • Turn them into your goals
            • #1 being your spearhead (Customer acquisition)
            • SPEARity defines your spearhead as:
              • If I get this goal accomplished, nothing else really matters
              • If I don’t get this goal accomplished, nothing else really matters
              • “We can’t do all the things, it’s doing the most important things is how leaders win” -M

                • 9:40 Michael gives SPEARity software demo

                • Goals (90/7/1)
                  • 90 days for the quarter
                  • 7 days for the week
                  • 1 day for the day
                  • The app is designed to help guide you in the next direction
                  • The dashboard shows
                    • What are your goals for the quarter
                    • What are your milestones for this week
                    • What are your activities and tasks for the day
                    • “When I can identify that my daily activities are aligned with my weekly milestones and my quarterly goals, I am productive, not just busy” -M
                    • Busy does NOT equal productive
                    • Your calendar can be full and does not produce any value because you haven’t defined their alignment
                    • The tasks that put my spearhead at the top are of highest value
                    • “Planning and preparation are the 20, that produce the 80” -M
                    • Planning ahead is an investment in yourself

                      • 15:34 Planning out Brad’s goals

                      • Sales goal: close $250k on his own
                      • Daily tasks: Regular sales activity (1 hr/daily)
                      • Daily tasks: build out offer funnel (1/monthly)
                      • Goals can be connected using the software to show you your priorities

                        • 30:00 Unofficial 5th status

                        • The status of forgotten
                          • I didn’t do it or I didn’t account for what happened with it

                            • 36:00 Closing remarks

                            • The podcast is available on Spotify, Apple Podcasts, Google Podcasts, & Anchor
                            • Check out SketchyIdeasshow.com
                            • If you have any sketchy ideas, email us at [email protected]
                            • Just because it’s a sketchy idea, doesn’t mean it’s not worth exploring!

                              • Full Show Notes Here

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