Sketchy Ideas

Sketchy Ideas Episode 53: Will it Scale?

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0:56 Intro

  • Intro/Opening remarks
  • The topic is: Will it Scale?

    • 1:45 Sponsors

    • SPEARity (SPEARity.com)
    • Cream City Marketing (creamcitymarketing.com)

      • 3:20 The logistics

      • 1. Idea
      • 2. Proof of concept
        • Mix of: Feasible, Buyable, Desirable
        • Is it something we can continue to make and make profit on?
        • 3. Proof of Model
          • Systems and processes are very important
          • Supply chain
          • Delegation

            • 8:04 One size does not fit all

            • A closet cereal entrepreneur acquiring multiple business
              • Learned that selling online and selling services can be very different
              • All business are not created the same
              • The 4 C’s are fundamental but there isn’t one way to achieve them
              • “You can’t scale anything you’re doing without a process” -B

                • 16:50 Q’s to ask about scalability

                • Can I increase the size of my market?
                • Do I have access to another market?
                • Does it solve a problem?

                  • 21:55 Am I the first?

                  • “There’s another similar model out there that you can emulate to grow your business” -B
                  • You are not the first person to solve this problem
                  • There are very few “novel business models” out there
                  • Proof of concept does not equal proof of model
                  • The reason google works (the function) is because someone has had your problem before
                  • “Try googling it” -M

                    • 31:25 Sneak peek of Sketchy Soirée

                    • Business models identified by SPEARity
                      • Franchise
                      • Ecommerce
                      • Retail/Restaurant
                      • Catering
                      • Real Estate/Insurance
                      • Dentist
                      • Law Firm
                      • SAS and Software
                      • Manufacturing
                      • Find the model that works for you
                      • Odds are you’ll fit into one of the models

                        • 34:12 Closing remarks

                        • Farewell to the Sketchy Ideas Producer, Brian
                        • The podcast is available on Spotify, Apple Podcasts, Google Podcasts, & Anchor
                        • Check out SketchyIdeasshow.com
                        • If you have any sketchy ideas, email us at [email protected]
                        • Just because it’s a sketchy idea, doesn’t mean it’s not worth exploring!

                          • Full Show Notes Here

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