Sketchy Ideas

Sketchy Ideas Episode 63: Engaging Experience Design

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:30 Intro

  • Sponsors
    • Cream City Marketing
    • Spearity
    • Introduction to topic
      • Planning events

        • 3:15 Event Overview

        • Michael=1 event a month on average
        • Easiest way to gain experience for clients is events
          • Also a great way to drive client engagement
          • Events are less about products and services and more about brand awareness/understandings
          • Always good to put on events regardless is everything is organized
            • You are engaging with customers in a different way
            • Deepening the relationship
            • Share personality of your company

              • 6:20 How events are different and better

              • Disney and Iron man are great at putting on events
                • They sell experiences
                • They create motivators
                • Health, wealth, and relationships
                • Everything is about relationships
                • Books and movies are also an example
                  • They create experiences
                  • Michael-”Sorry but I go to the movies for the popcorn” 8:25

                    • 9:24 Experiences

                    • If you are a service provider, experiences go a long way
                    • You are able to interact with your brand
                    • Make sure you think of the whole event and experience to make it a quality event
                      • Think of it of a 5 paragraph essay
                      • Can’t forget about the intro/outro of th event
                      • Can’t only focus on the material during the event

                        • 12:00 Marketing of the Event

                        • The title of your event is your hook
                        • Probably already have the “meat and potatoes” the bulk of your event figured out.
                        • Need to focus on why people should want to come to your event.
                        • “Every event needs to be build on the rule of 3” -B
                          • This goes for
                          • Events,
                          • Conferences
                          • Exhibits
                          • Etc.
                          • Make sure your goal of your event is clear
                            • This needs to fit the title
                            • Then your title needs to be based around marketing
                            • All of these things create an “ecosystem”

                              • 15:08 Transitions

                              • Don’t confuse transitions from your content
                              • The transition has unique value
                                • Taking you from one place to another
                                • It will not be a journey for audience if you do not have transitions
                                • If you do not know how the pieces of your event connect, then you will not have value in this event

                                  • 18:00 Intro/Outro

                                  • What goes into the intro/outro
                                    • Marketing
                                    • Anticipation
                                    • It is the marketing after the sale-M
                                    • How do you keep your audience excited about the event after the sale
                                    • Digital
                                      • Recurring emails
                                      • Detailed emails with login info
                                      • Sharing on social media
                                      • This is all anticipation
                                      • Outro
                                        • Lots of questions
                                        • Example: disney makes you walk through three gift shops before leaving
                                        • “Make sure you had dessert”-B

                                          • Full Show Notes Here 

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