Sketchy Ideas

Sketchy Ideas Episode 67: We All Need a Hero

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:30  Intro

  • Topic: Everyone Needs a Hero
  • Sponsors
    • Cream City Marketing
    • Spearity

      • 3: 45 Storytime

      • Recap of last week’s episode- base roots of cinema, books, tv
      • Hero’s Journey - use this in your business
      • A whole new way to look at customer journey

        • 6:00 Why do stories matter?

        • There is a reason you remember your childhood stories
          • There is a moral and story to remember
          • Tapping into something fundamentally basic
          • “Every framework has a story to be told”- M
          • 1st part: Status Quo - things are stasis (this is the start of your story)
            • Typically there is an ambition “a calling to an adventure”- B
            • Put your customer in the hero’s shoes → driving them to want to do something different, Called to go discover what the need is

              • 9:00 2nd part- refusal of the call

              • Internal dialogue that someone is having → could be an objection “I will figure it out”
              • People are stubborn, you need to get them over this
              • Third part: assistance or meet the mentor
                • In motion once you get past this point
                • Usually involves someone else or something else to get you there
                • Easiest thing to look at is a mentor being a spokesperson EX: Flo from progressive

                  • 12:30 Keys to Change

                  • Need to have a mentor to relate to, someone doing something you haven’t tried yet
                  • 4th Part : Road of trials, allies and enemies
                    • People who will want you to be successful and people who won’t
                    • This is the first opportunity after someone says “yes i want to work with you” or “I want to get out”

                      • 15:50 5th part: Ultimate Crisis

                      • EX: death and rebirth, the belly of the whale
                        • Basically when things look like they are lost and everything will fail
                        • A mental shift needs to happen when this happens

                          • 18:14 Mental Shift cont...

                          • Once you go through this mental shift, you are empowered
                          • You need to empower your customer/client to get over these things
                          • 6th part: Ultimate Boom
                            • The ultimate victory
                            • The big win in the movie
                            • Need to stay with your customer up until this point

                              • 21:30 Journey Home: 8th part

                              • Returning with what you won
                              • Coming full circle
                              • As a customer, this is ultimately what they are looking for
                              • “If you get good at doing this you can take any product and turn it into something great” -B
                              • Part 9: Return Home

                                • 24:24 Part 10 Resurrection

                                • When someone goes through a transformation, someone may not recognize them
                                • The resurrection could be small → your client may not recognize it
                                • Part 11: The road back

                                  • 27: 11 12th Part: Passing the Status Quo

                                  • What do you do with the new perspective you have after coming full circle?
                                  • You are telling everyone they also need to go on a new journey
                                  • Allows you as a business to expand into new products, services, etc
                                  • If you are a business owner you have to continuously come up with new ideas, services, products
                                  • Be self reflective
                                  • You are the mentor but you are offering a tool to help the customer get through it

                                    • Full Show Notes Here

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