Topic: Process Scaling Case StudyCream City Marketingwww.creamcitymarketing.comSpearitywww.Spearity.comBreaking down our own case study and what we have learnedLearning to adjust to new plans and new ideas that seem simple but are more complexYou think it will be easy because you do this every week → But what is actually involvedBehind the scenes can be more work to a job then you plan onEx: We had a new podcast that had new layouts, live chat, new graphics, etc.More things can also be connected then you may thinkMany interconnected aspects that rely on each other9:19 What do do when it doesn’t go as planned
There are moments where you say “this is bad”Can be teachable moments as to why we do tech rehearsalsYou have to be ready to make adjustmentsYou may think you do these things every dayDoes not make it easyDoes not make it fastYou can forget how hard things are because you have been doing it for so longGoing back to the beginning, you can forget detailsForget how long it can takeEasy does not equal fastWe know how but it may not be efficientThis is key to rememberThe word complications come from watchesEach minute, second, and all the inner workings are called complicationsThe concept of having a watch with hour, minute and second is simple but putting that all together with gears and having it work together is very complex18:18 multiple levels of complication
Lift and ShiftShorthand for we have a process that we can just replace with the new projectBut with this, you miss everything else you have to addNot as simple as lift and shiftYou have to get down to the lowest level to find out what is different between your projects21:00 Think about what you can do differently next time
Ask more questionsThink of detailsDo a demoPodcast for WASC that we are producing at 7:30 pm CTSend questions to [email protected] Join us at our WASC show at 7:30 pmCan look to linktree Ion IG: @wascleaderStreamed on twitter, Facebook, Youtube and Michael’s Linkedin