Sketchy Ideas

Sketchy Ideas Episode 75: The Guest List


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:30  Intro

  • Topic: The Guest List: Planning to bring you the best in 2022
  • 4:00 Sponsors

    • Cream City Marketing
      • www.creamcitymarketing.com
      • Spearity
        • www.Spearity.com
        • This is year 3 of the show
          • Have you taken advantage of our guests and advice?
          • Be active about your goals. Take action
          • We want to have guests every week in the coming quarter
          • Takes a lot of effort to get people onto your show
          • 8:00 Bringing on Experts

            • We are a team of 3 and we do a lot with not a lot of resources
            • “ I am sick of hearing my voice” -B this is why we need to bring on guests
            • We bring a lot of value but we are looking to broaden perspectives
              • We have a lot of people in mind that can add value
              • If we get those people relaxed then it becomes more valuable because it is less of a pitch
              • Accountability vs empathy
                • How do we capitalize on this?
                • Bring people we listen to ourselves on the show
                • Accountability, empathy, transparency
                  • Here are some things we like to talk about
                  • What do we want to talk about more?
                  • 12:00 The Guest List

                    • A process must be repeatable and measurable
                    • We have maintained a discipline each week because there are some guests that need to see that you have the consistency and reputation under your belt
                      • This is the value to doing a show every week
                      • We are already into year 3
                      • Why are these guests on our list? *Without naming names*
                        • We have read their books
                        • Asking “who do I want to learn more from?”
                        • 16:00 Guest List Cont…

                          • Certain people we want to work with
                            • Opportunities
                            • Have more discussions
                            • They have got a following
                              • Bring attention to our show
                              • Driving traffic
                              • Engaging personality
                              • Easy to talk to
                              • Someone who is a good fit for our style
                              • 20:00 “What do YOU need out of this?”

                                • When you are talking about generating content, the best way to get the most out of this is to be selfish
                                • Accountability
                                  • We have two people
                                  • We show up for each other
                                  • Whoever is coming on the show, we want them to be  friendly face so they feel comfortable
                                    • Create a great guest experience
                                    • They will have more fun
                                    • Say nice things about the show and us
                                    • 24:12 Transition period

                                      Full Show Notes Here 

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