Sketchy Ideas

Sketchy Ideas Episode 77: A Guest List, Solidify The Connection

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:30  Intro

  • Topic: The Guest List: A Series. Solidify The Connection
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  • Cream City Marketing
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    • Spearity
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        • 4:00 Solidifying the Guest Connection

        • How do we get the guests on the show and get a response?
          • Basic message
          • Layer of influence
          • Benefits to guests
          • So how do we get the messaging to these people?
            • If you get a request to be on a show they all look the same and go to spam
              • They are long
              • Spammy
              • Dense
              • People don’t like to read long emails

                • 8: 10 How to get attention

                • Your ask should be short and to the point initially
                • You have to get noticed
                  • When doing your research you have to understand who you are going after
                  • Why you are going after them
                  • How do they spend their time?
                  • Understand the channel these people spend the most time on
                    • If you ping on all channels you look like spam
                    • Be intentional
                    • “Hey I know you’re there”

                      • 12: 00 Messaging and Targeting Matter

                      • Having some idea of pattern interrupt is important
                        • something unexpected
                        • EX: A red car among a bunch of tan cars
                        • The best ad → an obscure ad
                        • You need to know how to break the noise so you get attention
                          • You could ship actual mail to people
                          • Very attention getting
                          • Make it relevant to them
                            • Need to show empathetic value
                            • “What can we do for you”

                              • 16:00 Digital route / getting noticed / building rapport

                              • Videos need to be short, to the point
                                • Make a small ask at the end
                                • Follow up if they received/ saw it
                                • Building rapport is critical
                                  • Not just attention for attention
                                  • EX: how I met your mother reference
                                  • Marketing is about getting noticed but you need a philosophy

                                    • 20: 30 Following trends that are off brand

                                    • Meta example during covid
                                    • Don’t do something just because everyone else is
                                    • Go against the grain if you are too late
                                    • Brad suggests going perpendicular

                                      • 24:00 Create Conflict

                                      • If you are 83% in on a trend, don’t do it, you will be a late adopter
                                      • Conflict is not a bad thing
                                        • Good if it creates a challenge
                                        • And has intention
                                        • Perpendicular works because you can ride the timeline and watch
                                          • Pay attention to what is being said in depth
                                          • Where else it is relevant
                                          • Or you can challenge it

                                            • Full Show Notes Here

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