Sketchy Ideas

Sketchy Ideas Episode 78: Messaging is Key

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:30  Intro

  • Topic: The Guest List: A Series. Solidify The Connection
  • Sponsors
  • Cream City Marketing
    • www.creamcitymarketing.com
    • Spearity
      • www.Spearity.com
      • Recap
        • We talked about ways to get noticed
        • How to build a guest list
        • Discussed a lot of marketing and sales last week
        • This week we are focusing on rapport building

          • 4:00 How do we build rapport?

          • If you are not a marketer that’s okay
          • During rapport building stage, you still have to make it about the guest
          • Read “how to read friends and influence people”
          • There are things you can do to make sure people are getting back to you
            • You will fail and people will say no that’s okay
            • Don’t always make small talk
              • Need value
              • Need to make a business
              • Establish relationships
              • # 1 thing in building rapport is responding in a timely manner
              • Always say “thank you for your time” not “sorry”
                • Most people will get back to you
                • Follow their cadence

                  • 8: 20 Follow traditional communication

                  • If they don’t like email and tell you that DON’T EMAIL THEM
                  • Most of these individuals have people managing their communication and will tell you to do so
                  • When you make the ask this is when you will get that response to get in touch with assistant
                    • If they say no it doesn't always mean no
                    • Could need to build more rapport
                    • The “no” is a request for more information - M
                      • Not me
                      • Not now
                      • Not that
                      • Rapport, rapport, rapport
                      • If you hear a no, learn why and you will improve

                        • 12: 00 “Thank you for your patience”

                        • Reframe
                          • Don’t apologize
                          • Say thank you
                          • This can change the nature of the whole conversation
                          • A lot of time coaching is spent on language
                            • Verbal
                            • Text
                            • Email
                            • Written word
                            • Language has to be very intentional
                            • Most communication we get now is not verbal
                              • We lose all nonverbal communication this way
                              • Most of the meaning of conversation is verbal so this is hard
                              • People assume things about written text
                              • The “voice in your head” is not what they are hearing through the screen

                                • 16:10 Break Through the Noise

                                • Messaging needs to be positive
                                • The positivity sticks out amidst all the noise
                                • Once you solidify the yes
                                  • You think “I did it!”
                                  • Then people get distracted
                                  • But you need to continue the rapport building
                                  • Remember that your deal is not closed until money is in hand, they are on the show contract is closed

                                    • Full Show Notes Here

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