Sketchy Ideas

Sketchy Ideas Episode 8: Customer Avatar Walk Through

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9:07 Current situations

  • A lot of teams have been turned inside out
    • Due to COVID
    • Policy adaptation
      • Work from home
      • Time off
      • Physical workplace

        • 12:00 Deep dive into avatar making

        • Characterize and personify to picture your customer
        • Add a picture to your avatar to personify it

          • 13:37(- end’ish) Building the avatar

          • 1. Name: Heather
          • 2. Descriptor: Helpful/Hopeful
          • 3. Age: 35
          • 4. Relationship: Yes
          • 5. Kids: No
          • 6. Location: Downtown NYC
          • 7. Quote: “There’s no I in TEAM
          • 8. Position/details
            • CEO at a startup
            • MBA
            • Has some money
            • 9. Goals
              • Make a difference in the world
              • 10. Wants
                • Be a leader
                • Work less/more efficiently
                • 11. Values
                  • Family
                  • Planet
                  • Travel/experiences
                  • Financial stability
                  • Believes in the team without giving them the necessary resources
                  • 12. Sources
                    • HBR (Harvard Business Review)
                    • “The Pitch” business podcast
                    • WSJ podcast
                    • “Bootstrapped VC” podcast
                    • LinkedIn
                    • Ray Dalio
                    • Tim Ferriss
                    • “Principles” by Tim Ferriss
                    • 13. Painpoints
                      • Not having these in place
                        • Team realignment
                        • Knowing what they’re doing
                        • Manager collecting data
                        • 14. Challenges
                          • Painpoints lead to
                            • Low engagement
                            • Low morale
                            • Low productivity
                            • Lesser results
                            • Time is overwhelming and intimidating
                            • Inefficiency
                            • Money in net
                            • Low trust
                            • Being the sole decision-maker

                              • 35:00

                              • We are in a time of COVID Calibration
                                • Efficiency (down)
                                • Productivity (down)
                                • Engagement (down)
                                • “You’re prioritizing action because you’re in a reactive mode” -M
                                • You don’t know what you don’t know

                                  • 42:56 POOP

                                  • Poop is a military term
                                    • Propper Order Of Procedure
                                    • “Business can be fun, you just have to make it fun” -B

                                      • 44:56 Avatar Overview

                                      • Hopeful Heather
                                      • Lots of thoughts, values, and goals
                                      • Influenced by her sources of information
                                      • Feeling the challenges and pain points
                                      • Because of her values
                                      • Objections focused on basic resources and inability to make the investment because she doesn’t have full awareness of the impact even though she read about in HBR

                                        • 50:00 Ish

                                        • “I’m here to solve problems and for comedic relief” -B
                                        • “People buy on emotion then rationalize it with logic” -B

                                          • Full Show Notes Here 

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