Few people spend as many days as we do testing skis on snow. But Rossignol’s AJ Kruajitch definitely does. So Jonathan Ellsworth spent a day at Les Deux Alpes going through AJ’s testing process, then talking with him and Jake Stevens about the similarities and differences in our approaches.

TOPICS & TIMES:

• Introducing Jake & AJ (2:51)
• Brand development since 1907 (17:13)
• The testing process: similarities & differences (20:17)
• “Band of Tasters” (40:10)
• Accounting for different tastes (48:05)
• What We’re Celebrating (56:10)

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