In past years, we’ve done a series called ‘Bikes vs Skis’ where we’ve posed the question: Which bike company is most like which ski company? But this year, we’re zooming out a bit, and instead are putting up the whole ski industry vs the bike industry. In part 2 of this conversation, we take a look at the state of ski shops vs bike shops; what each industry is doing to grow participation and engagement in their sport; gear trend wins and fails; and we weigh in on which industry has the brighter future. You’ll hear from Blister reviewers Luke Koppa, Jonathan Ellsworth, David Golay, Simon Stewart, Kara Williard, and Xan Marshland.

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BLISTER+ Get Yourself Covered

Ski vs Bike Industry, Part 1

Our ‘Bikes vs Skis’ Series:

Bikes vs Skis, 4th Edition (2023): Part 1

Bikes vs Skis, 4th Edition (2023): Part 2

Bikes vs Skis, 4th Edition (2023): Part 3

Bikes vs Skis, 3rd Edition (2021): Part 1

Bikes vs Skis, 3rd Edition (2021): Part 2

Bikes vs Skis, 2nd Edition (2020): Part 1

Bikes vs Skis, 2nd Edition (2020): Part 2

Bikes vs Skis, 1st Edition (2018): Part 1

Bikes vs Skis, 1st Edition (2018): Part 2

TOPICS & TIMES:

Ski Shops vs Bike Shops (3:13)

Growing Participation: Ski vs Bike Industry (12:52)

Lift Tickets (25:01)

BMX Bikes (26:30)

Gear Wins & Fails (29:43)

Brighter Future? Ski or Bike Industry? (38:41)

CHECK OUT OUR OTHER PODCASTS:

Blister Cinematic

CRAFTED

Bikes & Big Ideas

Blister Podcast

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