You did not make one big mistake. You made a hundred small ones that felt reasonable at the time — the hire who hit the numbers the wrong way, the behavior you overlooked because the quarter was tight, the standard you let slide once and never quite recovered. Culture does not collapse. It erodes. And by the time you notice it the people who cared most are already gone. David Cohen has spent his career helping companies like Michelin and Boehringer build cultures that actually hold — and his own path through ADHD, dyslexia, and cancer gives every lesson the weight of someone who has fought for what matters. What he shares about hiring for values, rewarding how people get results, and refusing to trade long-term identity for short-term numbers is the most important leadership conversation you are not having loudly enough inside your organization. Culture is not what you announce. It is what you allow. This episode shows you the difference.

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🔗 CONNECT WITH DAVID COHEN 
🌐 Website: https://sagltd.com/
💼 LinkedIn: https://www.linkedin.com/in/david-s-cohen-0b0191/

📚 Leadership Courage Series: Part 1 – Having the Courage to Live Your Values: https://www.linkedin.com/pulse/part-one-having-courage-live-your-values-worth-david-s-cohen-ncdqc/

Part 2 – Building the Courage to Live Your Values: https://www.linkedin.com/pulse/part-two-building-courage-live-your-values-david-s-cohen-lm7nc/

📩 Email: [email protected]
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