Summary

In this episode, Mike discusses the significance of referrals in business and how cultivating a giving culture can enhance referral success. He emphasizes the importance of being proactive in building relationships and mitigating risks associated with referrals. The conversation explores the cycle of cultivation, planting, and reaping, and how a systematic approach to giving can lead to more consistent referrals.

Takeaways

• If you want referrals, you need to predictably get them.
• A giving culture is essential for successful referrals.
• Mitigating risk is crucial when giving referrals.
• Cultivation involves understanding and caring for your network.
• Planting means consistently asking how you can help others.
• Reaping referrals involves managing associated risks.
• You should be known as a giver to receive more referrals.
• A systematic approach to referrals proves your reliability.
• Building relationships is key to successful referrals.
• Your reputation expands beyond just doing a good job.

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