Blue-Collar BS

Skilled Trades Don’t Recruit Themselves - Joe McClaran Shows You How


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In this episode, we talk with Joe McClaran, a millennial talent acquisition manager who's passionate about changing perceptions of the skilled trades. Joe shares his journey from mortgage collections and food service to becoming a skilled trades advocate, and discusses the real challenges and opportunities in recruiting and retaining young talent in the construction industry.

Joe reveals the truth about recruiting in construction: the six-month reality check when weather extremes separate the committed from the curious, managing wage compression with experienced workers, and why workers will leave for just 25 cents more per hour. He also shares what's working like using accredited apprenticeship programs to bridge the gap between parents who want their kids in college and kids who want to work with their hands.

We dig into the office versus field divide, the coming leadership shift as boomers retire, and why Joe's approach to new hires starts with "I work for you. Without you, they don't need me." Plus, hear about the 23-year-old electrical foreman who was running work before he even graduated his apprenticeship program.

Highlights
  • The Six-Month Test: Highest attrition happens in the first six months when new hires experience their first extreme weather conditions transparency upfront is critical.
  • Free Accredited Education: Four-year NCCER apprenticeship programs provide the perfect answer for parents demanding college while kids want the trades.
  • Young Leaders Rising: Meet the 23-year-old electrical foreman running major projects and why the industry will see a massive leadership shift in just 3-5 years.
  • Total Compensation Matters: Starter tool sets, PPE, medical insurance, and free training help combat workers leaving for small wage increases elsewhere.
  • Get Parents On Board: The biggest barrier isn't the students—it's their parents who still believe the "college or bust" mentality.

Don't miss future episodes of Blue Collar BS! Subscribe now and be part of the conversation changing how we think about careers in the skilled trades. Know someone who needs to hear this? Hit that share button.

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Brad Herda:

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Blue-Collar BSBy Brad Herda and Steve Doyle

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