In this episode we discuss "Skills For Long Term Success" Management Skills:

Setting The Standards Up Front 

Developing Systems that Produce 

Rewarding Good Behavior 

Addressing Company Violations (tardiness, phone use, client contact, insubordination ex)

Creating an Environment of Accountability  

Recruitment 

Retention 

Termination 

Documentation 

Book Recommendations: One Minute Manager, The E- Myth. 

Marketing Skills:

Expert Positioning - Media Outlet for all things in senior care. 

Digital Marketing - Email, SMS, Social Media Ads, Google Ads, Search Engine Optimization,  Google & Facebook Reviews. Video Marketing.

Off Line Marketing - Bandit Signs,  Newsletter, MRD, Group Presentations. 

Book Recommendations: Contagious: Why Things Catch On, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World