Embark on an empowering exploration of diversity recruitment in tech with guest Rochelle Rawls from Salesforce, guiding us through the labyrinth of breaking into the Salesforce ecosystem. Our discussion illuminates Salesforce's unyielding commitment to diversity and inclusion, setting ambitious targets and cultivating an environment where every individual can thrive, while also equipping aspiring Salesforce admins with actionable strategies to stand out in a competitive market.

Navigating the tech industry's competitive landscape requires more than just qualifications; it demands savvy networking and a resilient personal brand. This episode lays out the roadmap for building professional relationships that open doors to Salesforce opportunities and discusses the balance between certification and practical experience. We delve into the interplay of technical expertise and customer service acumen necessary at Salesforce. We debate the merits of certifications versus on-the-ground experience and discuss how working as an admin and learning through Trailhead can prepare candidates with diverse backgrounds for roles within the ecosystem.  Through profound conversations and shared experiences, this episode not only educates but also inspires, driving home the significance of diversity and the power of professional community engagement.

To register for the upcoming Salesforce North Dallas Meet-Up at Salesforce Tower, please register here: https://www.meetup.com/salesforce-of-north-dallas/events/299265710/

To register for WeDreamin, the first Salesforce community conference in North Dallas, please register here: https://wedreamin.org/registration/

Rochelle brings to the table a distinguished five-year career in the recruitment domain, marked by a notable transition into technology recruitment two years ago. This strategic move was a turning point in her professional trajectory, culminating in her attainment of a coveted position within Salesforce's Diversity Talent Attraction Team. 

Her unwavering dedication to identifying and securing top-tier talent is paralleled by a strong commitment to diversity, equity, and inclusion (DEI) initiatives, which serves as a cornerstone in propelling her efforts to support others. Rochelle specializes in recruiting for diverse roles within the Customer Success division. She also serves as the Dallas Events and VTO Chair for the Salesforce Women's Network, and is actively involved in Boldforce and Black Women Experience, Business Resource Groups at Salesforce. Rochelle actively engages in local networking groups and conferences, assuming the role of an ambassador for Salesforce. She represents the company with distinction at events such as Dreamin' in Color, We Dreamin', Latinas in Tech, and AfroTech. 

Beyond her professional responsibilities, Rochelle finds time to give back to her community through volunteer work. Additionally, she pursues personal interests by exploring new travel destinations and spending time with her friends and family.

https://www.linkedin.com/in/rothedeipro/