In this episode of the Why Should I Refer You? podcast, Mike discusses the critical role of referrals, particularly from centers of influence (COIs). He emphasizes the importance of building relationships with COIs and understanding their specific needs to facilitate effective referral giving. Mike shares personal anecdotes and strategies for identifying and nurturing these relationships, highlighting the significance of proactive communication and intentionality in the referral process.

Takeaways

• The majority of referrals come from clients and centers of influence.
• Building relationships with COIs is essential for effective referrals.
• Understanding what COIs want is key to successful referral giving.
• Proactive communication enhances the referral process.
• Referral giving should be intentional and purposeful.
• Identifying unique needs of COIs can lead to better referrals.
• Follow-up is a crucial part of the referral system.
• Referrals should be treated as a marketing strategy.
• It's important to ask COIs about their best referrals.
• Giving referrals can significantly increase referral conversations.

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