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Whether you're on a board or executive team, having a senior PR advisor by your side is a huge advantage when formulating business strategy, managing risk, working proactively to enhance reputation or tackling a crisis.
But what are the skills you should look for in that senior PR advisor?
In the conclusion of our two-part conversation with PR industry leader, Strahan Wallis of Wallis&Co, we talk about 5 essential skills and character traits the best PR advisors embody:
Whether you're on a board or executive team, having a senior PR advisor by your side is a huge advantage when formulating business strategy, managing risk, working proactively to enhance reputation or tackling a crisis.
But what are the skills you should look for in that senior PR advisor?
In the conclusion of our two-part conversation with PR industry leader, Strahan Wallis of Wallis&Co, we talk about 5 essential skills and character traits the best PR advisors embody: