Founder Bianca Maxwell was looking for a way to track the progress of her skin, which led her to Skinary, a digital health company. After someone at Bianca’s job said “her skin looked angry,” Maxwell leaned on her experience in e-commerce management, global brand management, and building digital platforms, to develop the iPhone application that she felt was necessary for people like her. 

Skinary monitors skin changes from breakouts to dryness, encouraging user’s observations of their diet and behaviors to develop thoughtful lifestyle choices and cleansing routines. Using artificial intelligence to help people understand their skin, users can upload selfies to better track and focus on habits that trigger or irritate problem areas. 

Described as a smart diary for your skin, the free application launching in May 2020 also offers recommendations on things to try and products to use based on the daily journaling of your food intake and product usage. Maxwell’s passion for womxn and minority-owned companies is also seen through B.Made.Well, her consulting company that assists other female founders in digital branding, strategy, and development. When she’s not talking about her growing tech businesses with investors, Maxwell is an avid traveler and advocate for the elevation of women founders and minority entrepreneurs.

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