On today's episode, I'm joined by Moroccan-born Hind Sebti, a former beauty executive at Procter & Gamble and L’Oréal and co-founder of Waldencast and the creator of Whind a globally inspired beauty brand, inspired by a drawing from Hind’s home country, love of travel, nature, and art. With Whind, Hind wants to elevate skincare to a joyful act, to bring soulful self-care back by approaching it more as a ritual than anything else.

We talked about her professional journey and how having the courage to ask completely changed the trajectory of her career and life. The challenges of building a global beauty brand during the pandemic. And about beauty being first and foremost an emotion. 

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