In an industry that's constantly calling you out for your scarcity mindset, it's surprising how prevalent the use of scarcity is. At every turn, we're being pressured to say yes using a host of tactics designed to activate our FOMO. And most of that pressure is false. In this episode of Trusted, we're looking at the use of false scarcity and what the best alternatives are to use in our business. Learn more at betrusted.online.