Jeff Adamson was on the Canadian National Team for wrestling. In 2012, he went to the Olympics. But after Jeff was done with his athletic career, he had to figure out what came next. Jeff points out that it’s a really difficult transition for most athletes. Luckily, he went from one singular goal to another: wanting to win a gold medal to wanting to build a multi-billion dollar company. 

He simply had to answer the question: What is my purpose now that I’m not focused on my sport? In this episode of Content Callout, Jeff walks us through his entrepreneurial journey. He shares the vision behind SkipTheDishes and Neo Financial, how impact trumps messaging, and how to deliver value to your customers. Don’t miss it!

Outline of This Episode

• [0:33] The transition from athlete to entrepreneur
• [2:20] The vision for SkipTheDishes
• [7:12] Living in the prairies IS a strength
• [13:43] Jeff’s journey from SkipTheDishes to Neo Financial
• [19:17] Jeff’s vision to help people take control of their finances
• [27:17] Build a customer-centric business
• [33:21] Supply trumps marketing every time
• [36:20] Don’t let the odds overwhelm you
• [40:17] How to connect with Neo

Resources & People Mentioned 

• Calgary Stampede: https://www.calgarystampede.com/stampede/about
• Phil & Sebastian Coffee Roasters: https://philsebastian.com/
• Sunterra Market: https://www.sunterramarket.com/
• Harvest: https://www.harvest.builders/

Connect with Jeff Adamson

• Jeff on LinkedIn
• Neo financial: https://www.neofinancial.com/?lng=en-US
• SkipTheDishes: https://www.skipthedishes.com/

Connect With the Content Callout Team

• https://ContentCallout.com

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