Front Office Audible

Sky High: Marketing in Today's WNBA


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In this episode of Front Office Audible, Tania Haladner, CMO of the WNBA's Chicago Sky, takes us behind the scenes of the WNBA’s explosive growth. Leveraging her experience from Kraft and PepsiCo, Tania shares how the Sky are using innovative marketing, player-driven storytelling, and strategic partnerships to capture new audiences and elevate the team’s brand.

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Front Office AudibleBy Kellogg Sports Business Club